Company: The Blogger Network
Are you using Google Adsense ALONE to make money from your blog with ads? I hate to burst your bubble, but you could only be leaving a significant amount of money on the table (like I am)!
Ad placement can be a good source of income for your blog. But, how do you make sure it doesn’t hurt your audience’s user experience?
How do you strategically place ads around your blog to make sure you’re getting the most profit out of it?
I have ads on my Interactive Biology blog and I have done it so lazily, or better yet, I have been passively making money from it.
But today’s interview made me realize that there’s more tomonetization with ads than just using Adsense – that I can in fact do it better.
Inside This Episode
I invited Nathan Putnam from The Blogger Network for today’s episode to help us understand better what display advertising is and how it can help us earn more and maximize that income from the ads we put on our blogs.
He also clarified and answered some common questions most bloggers ask:
- Are ads good for every blog? What kinds of blogs are good for running ads?
- Ads drive people away from your blog. At what point is it justified to do so?
- What are the important numbers that I need to pay attention to and how do I use them to make the right decisions?
- If I’m simply using Google Adsense on my blog, am I leaving money on the table? How so?
- Where are the best positions to place ads on a blog?
- How do I better manage my ads to make more money?
He also defined for us some technical terms related to ad placements:
- Ad Exchange
- Cost Per Mille (CPM)
- Effective Cost Per Mille (eCPM)
- Revenue Per Mille (RPM)
- Cost Per Click (CPC)
- Cost Per Acquisition (CPA)
- Real-Time Bidding (RTB)
- Programmatic
If you’ve been lazy just like have, or simply just interested in learning more about ads, you might want to listen in and make a decision to handle your ads, well, lazily yes, but in a smarter way. 
Enjoy!
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