What is the main barrier to speed in our roads? Traffic,
of course. What is the main barrier to traffic to our websites? Lack of
knowledge, some would say. What if we show you 40 awesome traffic generation tips for your website from 4 awesome website traffic generators? Sweet…
Here is an Infographic which lists 40 Explosive Tactics to Increase Website Traffic.
Rand Fishkin
Rand stands for ‘R’esearch ‘AN’d ‘D’evelopment in SEO at
Moz.
- Focus on Viewers who may Share your Content
Some people like videos, some like Infographics and some like simple
images. Find out what your target market likes and provide them what
they after. If what you provide is of good quality then the viewers will
share it.
- Communicate with your Viewers via Social Media, Forums and Blogs
When you communicate with your viewers, you can help answer their
questions and solve their problems. You can also create content around
the ideas you get by communicating. Find out where the majority of your
viewers hang out and spend time there. If they like to hangout in
Facebook for example then that’s where you should be spending time. The
viewers may hangout in other blogs or forums and you just need to follow
them, read and respond.
- Produce SEO Friendly Content
SEO done correctly never gets in the way of quality content. So
produce great content but also make sure your content adheres to SEO principles.
- Look Closely at your Traffic Sources
Use Google Analytics to find out what your major traffic sources are.
Put more effort into your top 3 to 5 sources of traffic. Surprisingly,
StumbleUpon was a major traffic source for me and I now submit all my
blog posts to StumbleUpon. I also added a StumbleUpon share button to my
blog after this discovery.
- Use Custom Images to get links back to you
We are not talking about expensive graphics here but rather look at
creating simple custom images that stand out. Infographics are another
option to get backlinks to your site.
- Use Keyword Research Wisely
Start with keyword research to make sure you are not targeting highly
competitive keywords. You can also start with a topic you want to write
about then combine it with a targeted keyword.
- Use Internal Links to Cross Promote Your Posts
When viewers land on a blog post from the various sources like search
engines or social media; they are only aware of that post they landed
on. When you internally link relevant posts you are subtly asking them
to check out your other posts.
- Use Social Sharing Communities like StumbleUpon, Pinterest and Reddit
Most bloggers focus their attention on the big social media sites
like Twitter and Facebook. They tend to forget the social sharing sites
but these can also bring in new traffic and buzz.
- Ensure Great Website Design
The first thing people subconsciously look for or connect with is the
website design. Something elegant and simple will do. The worst thing
to have is a 90’s theme that is so far outdated like Windows 95 and is a
massive mood killer.
- Get Competitor Links
Check out where your competitors are getting their links from and try
to replicate it. The more links, the better rankings and more traffic.
Neil Patel
SEO expert, Infographic genius and traffic magnet.
- Content Quantity Does Matter
Neil Patel experimented
the correlation between the number of posts per week and traffic at
KissMetrics. He initially started with 2 posts a week then slowly
increased it to 5 posts a week and saw a spike in traffic. More posts
means more marketing, more keywords and more traffic.
- Traffic Generation with Infographics
At KissMetrics, “within 2 years, we were able to generate 2,512,596
visitors and 41,142 backlinks from 3,741 unique domains from 47
infographics” – Neil Patel. Do I need to say any more about the power of
Infographics.
- Write Headlines for People and Search Engines
You don’t get any traffic if people do not click on the headline.
Similarly, you won’t rank well if there are no keywords in your
headline. So incorporate the two to make both humans and search engines
happy. This is not always practical so you may need to make trade-offs.
- Focus on Trending Topics
Trends like new Google Updates always brings attention and traffic.
Make sure to target trends in your niche otherwise you will lose the new
traffic as soon as the trend has moved on.
- Use Conversational Tone
Be casual and connect with the audience. If your viewers have to
search an online dictionary or similar to understand what you are
talking about then they are not going to come back to your site.
- Start Your Mailing List
Your mailing list is an independent asset so start it as early as
possible. If you are serious about a blogging path don’t cut corners or
cost on this one.
- Market Your Content Consistently
Traffic = Good content creation + Good content marketing.
Unfortunately, a lot of bloggers focus on content creation and hardly do
anything for content marketing. Your personal friends and family
network are not going to be a sufficient traffic source. Come up with a
plan to market your content and create a checklist.
- Create a Social Media Presence
Creating a Social Media Presence takes time but that’s exactly what
you have to do to be successful. Learn how to get more followers by
helping. Experiment what works when it comes to social media like what
times are good to post or what days of the week get the most attention
and sharing.
- Work Together as a Team
Blogging is a team sport. Work with fellow bloggers in your niche to
accomplish something bigger. This could be guest posting or cross
promoting each other’s blogs. You could even work together on a project
to achieve something large scale to put your name on the radar.
- Tell a Story
I love writing intros and use some kind of story to engage and
connect. There is plenty of good content online and you could use a
story to create visibility and interest in your content.
Corbett Bar
Think Traffic, think Corbett Bar. Corbett’s personal blog tagline summarises generating traffic beautifully “We Make the Rules.”
- Be Bold and Create Something Nobody Else is
This could be creating something unique and creative or covering
topics that no one else is. Make sure there is enough interest in the
uncharted territory as the last thing you want is a topic no one wants
(uncharted territory in no man’s land).
- Create Content in Various Formats Like Presentation Slides
Each format of content like slides, video and Infographic have their
own platforms where you could promote them. For slides you would go to
SlideShare.net and for videos you would go to YouTube similarly there
are plenty of Infographic directories.
- Find Someone Exciting to Interview
If you can’t get an interview with an expert then you could find
someone exciting and with charisma. Upcoming bloggers love free PR and
would love the opportunity. They would most likely link to your content
if it is of top notch. They will also help promote your content as it is
good for growing their brand. As an added bonus, you may learn
something along the process.
- Do Guest Blogging
This one is self-explanatory. Guest blogging gives you traffic from a
different source, backlinks, relationship and endorsement. Did you know
even Zac Johnson guest blogs?
- Create Subscriber Only Content
People need an incentive to leave their email address. I didn’t want
to be another soul on the internet providing a free eBook so I created
subscriber only content. Curiosity is a human nature you can take
advantage of.
- Provide Social Proof
Guest blog and use that as social proof on your site. People don’t
want to learn from a newbie no matter how good they are. If you can show
some proof, it will go a long way in providing credibility and building
trust.
- Ensure Your Site Loads up Fast
Site speed is now a Google ranking factor. Gone are the days for
reactive site performance tuning, it’s now a proactive measure. Each
time your site takes 4 seconds or longer you are losing serious traffic
and customers.
- Take a Piece of Awesome Content that Works
You don’t always have to create something awesome or unique. In fact,
borrowing something that works can give a better bank for buck. Is this
an awesome Infographic, then why not use it on your site? If your
viewers like it they will thank you not the creator. This is awesome to
generating some serious comments and social media buzz.
- Release a Product or Service
You don’t have to build traffic to release a product or service. If
the product or service is attractive and marketed well, it can bring its
own traffic and buzz.
- Link to the Best Content Externally
Don’t be afraid to link out to additional in-depth content that
compliments your topic. As a rule of thumb I only link to excellent
content that is worthy of the readers time.
Ana Hoffman
You probably know which café serves the best latte in town, but do you know which café can get you a latte and some traffic – TrafficGenerationCafe of course. Oh and they do serve skinny.
- Write on a Controversial Topic and Close Comments
Controversial topics have a buzz of its own but when you close
comments your viewers have to find a way to say something to you.
Controversial subjects bring a lot of conversation and viewers may try
to reach you via social media and so on. This can create a buzz.
- Use References to Sport in Your Blog Posts
People often find it easy to connect with sports, so why not use
sport related references in your posts. Just make sure the sport you
pick is a popular one and can connect with your audience.
- Write Exclusively on One Topic for a Week
This creates curiosity among viewers and also gives you the chance to
go in-depth on a topic. The more build up, drama and marketing for the
last post the better.
- Make a List of 101 People, Blogs, Topics in your Niche
List posts have great potential. The bigger the number the better. A
good list will have very good marketability. More people or blogs mean
more social sharing and more traffic to your site.
- Write a Chain of Articles
This is similar to writing exclusively on one topic for a week but
has no time limit or sequence. You can start by deciding which topic you
can go deep on and announce it as a 3 or even 5 series post. Again,
build up to the last post and kindle your viewer’s anticipation.
- Produce a Widget or Plugin
Creating a useful tool is an amazing way of promoting a site and
bringing traffic. Imagine giving away a free widget or plugin that is
useful?
- Tell a Story Through Images
Use images to tell a story. Eye catching images can be engaging and
images also tend to be shared more often than text content in social
media. Think about all the re-pins and re-tweets.
- Target high Traffic Searches
You want more traffic, right? So why not target high traffic
keywords? For this strategy you don’t have to think about the monetary
value of the keyword too much.
- Ask Readers to Write Something For Your Blog
This is the creative version of guest blogging. This can be a fun and
engaging experience to you and your readers. Ask readers who are
interested to submit a draft so you can review the quality of the
content and if selected their post will be published with credit given
to them.
- Write Something About a Scam
People love reading about scams. Expose something and contribute to a
better society. Add value by analysing all aspects and provide clear
warnings. There are plenty of sites specialising on scam alerts that
make a living out of this kind of service.
“Punctuality is not just limited to arriving at a place
at right time, it is also about taking actions at right time” ― Amit
Kalantri.
Go generate traffic pro-actively, don’t wait for it to come to you.
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